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About Our Coaches

Our team of Coaches has helped thousands of families overcome the challenges they’ve faced along their non-traditional journey to parenthood.

These caring professionals understand the specific struggles of building a family through adoption, foster care, egg donation, and surrogacy. They are committed to listening and guiding your employees through their unique experiences.

Experience & Results

Our Leadership Team

Kelly Ellison

Founder & COO
Adoptive Parent

Denise Steele

Program Director
ART & Adoptive Parent

Adam Winder

President
Orphanage Founder
Parent

Matt Coolbaugh

Director of Strategic Development
Parent

Edward Brockschmidt

Chief FInancial Officer
Parent

Roland Salloum

General Counsel
Parent through IVF

Credentials & Training

  • College degree BA or higher
  • 3+years of professional experience in the field
  • Completed the 6-month Vesta training program that includes shadowing experienced coaches and extensive curriculum training
  • Skilled, empathetic listeners and communicators

Experience & Education

  • Experts in the process, options, and costs of Adoption, Foster Care, Egg Donation, and Surrogacy
  • 20+years of combined coaching, training and management experience
  • Personal or professional connection to the field
  • Passionate about helping and guiding others

Meet The Founder & Head Coach

Kelly and her team of Coaches have worked with thousands of families helping them navigate the financial paths of adoption, surrogacy, and egg donation.

Kelly Ellison, MBA

  • Adoptive Parent
  • Master’s Degree in Business Administration Rockhurst Executive Fellows Program
  • Over 25 years in non-profit management
  • Founder & COO of Vesta, SeedCoach and Your Adoption Finance Coach
  • Former Host of the national internet radio show, Your Adoption Coach Radio

Kelly’s international adoption journey took 29 months, but it was all worth it when she got to experience that life-changing moment.

“I’ll never forget the moment when the China officials handed our daughter to us. My team and I love assisting families with the financial challenges they face in their non-traditional family-building journeys.”

Meet The Program Director

Denise has both personal and professional experience in the fields of adoption and third-party fertility. She has been in the field of third-party fertility for 10 years.

Denise Steele

  • Has personally built her family though both adoption and third-party fertility
  • Former Director of a major egg donor and surrogacy agency
  • Experienced fertility clinic liaison with key relationships in leading industry organizations
  • Instrumental in building the largest financial provider currently serving the Surrogacy and Egg Donation industry

Denise’s adoption and third—party journeys took 23 months and cost nearly $100K, but the moment she held her healthy babies, the time and money spent were nothing but a faint memory.

“Balancing the emotional and financial stressors of my journey caused me to feel so overwhelmed. Being connected with a professional who fully understood my third-party fertility journey would have been wonderful.”