Diversity, Equity & Inclusion (DEI)

Financially Prepared: The Evolution of Family-Building Benefits

Financial wellness in 2026 isn’t just about 401(k)s and emergency funds—it’s about supporting the real financial stressors employees face, including adoption, surrogacy, and egg donation. This blog explores how forward-thinking employers can expand their definition of financial wellness to include family-building, offering inclusive, low-lift support that truly meets employees where they are.

The Cost of Care: What Family Support Actually Looks Like at Work

When we talk about family benefits, we often default to policies and programs. But what employees really remember is how they felt. Did they leave a coaching session with clarity? Did their benefits give them options—or more confusion? At Vesta, we’ve found that the most impactful support doesn’t always come from a reimbursement check. It comes from planning, from being seen, and from having someone help you turn “We’re not sure what to do next” into a step-by-step path forward. This blog shares what real care looks like—and why it matters more than ever.

It’s Not Just Open Enrollment — It’s Open Opportunity

Open Enrollment isn’t just about selecting plans—it’s about educating, guiding, and supporting your workforce through life-changing decisions. From adoption and surrogacy to foster care and egg donation, employees need more than PDFs—they need clear, inclusive support. Discover how HR teams and brokers can make this OE season a strategic opportunity that drives retention, reduces claims, and builds true belonging.

When Family-Building Comes Full Circle

Family-building isn’t just for younger employees. In today’s multi-generational workforce, more older employees are stepping in to raise grandchildren, adopt relatives, and navigate complex, costly family-building—often after loss. This is family-building, too, and benefits must evolve to meet every stage of life.