In the Headlines

It’s Not Just Open Enrollment — It’s Open Opportunity

Open Enrollment isn’t just about selecting plans—it’s about educating, guiding, and supporting your workforce through life-changing decisions. From adoption and surrogacy to foster care and egg donation, employees need more than PDFs—they need clear, inclusive support. Discover how HR teams and brokers can make this OE season a strategic opportunity that drives retention, reduces claims, and builds true belonging.

Counting Turnover Costs? Family-Focused Benefits Bring Relief

Employee turnover is expensive—and the hidden costs go far beyond recruiting and training. In this blog, we explore how family-focused employee benefits can reduce turnover, improve retention, and support a more inclusive workplace. HR leaders and benefits professionals will gain insight into how strategic family-building support—like adoption, foster care, surrogacy, and egg donation—can ease burnout, boost engagement, and position your organization as an employer of choice.

What California’s New Fertility Law Means—and What It Misses

California’s new fertility benefits law (SB 729) marks a major shift in how reproductive health is handled in employer-sponsored health plans. Starting in 2025, large group plans will be required to cover IVF—but that’s only part of the story. In this blog, we break down what SB 729 means for HR leaders and benefits professionals, where the law falls short, and why offering inclusive family-building benefits—like support for adoption, surrogacy, and foster care—is essential to attracting and retaining top talent.