Declining birth rates are reshaping more than demographics. They are changing when and how employees build families and redefining what modern workplace benefits must support. As delayed parenthood drives increased use of fertility treatment, adoption, surrogacy, and egg donation, employers who adapt their benefits strategies now will be better positioned to attract and retain talent in the years ahead.
Parenthood planning is emotional labor. Long before a child arrives, employees are navigating complex decisions, financial stress, and uncertainty. This blog explores how that invisible mental load shows up at work—and what employers and brokers can do to better support it.
Employees don’t all see themselves in fertility benefits—but they do see themselves in family-forming support. This blog explores how inclusive benefits drive belonging, reduce turnover, and deliver measurable ROI for today’s workforce.
Surrogacy isn’t rare—it’s rising. Yet too often, it remains invisible in workplace policies and benefit communications. During Surrogacy Awareness Month, let’s spotlight how employers can support gestational carriers and intended parents alike through inclusive language, care navigation, and clear benefits access.
Employers have a powerful role to play in supporting Black families on the journey to parenthood. From culturally competent guidance to financial support, inclusive benefits can open doors and bridge long-standing gaps in access and equity.
California’s new fertility benefits law (SB 729) marks a major shift in how reproductive health is handled in employer-sponsored health plans. Starting in 2025, large group plans will be required to cover IVF—but that’s only part of the story. In this blog, we break down what SB 729 means for HR leaders and benefits professionals, where the law falls short, and why offering inclusive family-building benefits—like support for adoption, surrogacy, and foster care—is essential to attracting and retaining top talent.
Infertility can be a hopeless, lonely place. The deeply personal nature of fertility and outdated societal norms often make family
Cancer is an adversary that threatens not only an individual’s health but also their dreams of parenthood. In 2022, an